“Sub sole nihil novi est” – There’s nothing new under the sun. Yet individuality and differentiation still exist. It’s bringing that which has already existed, mixed with the creative unknown. The Casual Collective team has sought to bring a lifestyle brand that allows the wearer to be unique in the midst of norm. Define yourself without words. Speak measures through threads. Casual attire, collected drive.
Motivation. Stimulation. Revelation. Inspiration. It’s where something comes from nothing. It’s seeing something that everyone else sees, but the impact of that “something” is far more important idealistically than face value. It’s everywhere. It comes and goes. It’s stronger in certain places and weaker or non-existent in others. It varies from person to person, each with our own personal perception on the environment around us. At Casual Collective, we’re a like-minded team where our perceptions are harmonious, as well as individualistic. For us, one of the more stronger a place for this certain, creative drive is in the city. So many different people, each carrying their own dreams and ambition for something greater in life. Hectic and tumultuous by day, casual and alive by night. Los Angeles. Self-inspired art, panoramic views, tall-skyscrapers, and unconditional dog-eat-dog framework. Home is where the heart is, but reflecting on those locations in which you drew and continue to draw inspiration from help you remember where it all started.
What did you do on Sunday? Slept in? Went out for breakfast with the family? Feet up, chillin’ on the couch?
Shout out to Joshua Oceguera for this amazing fast-motion artistic graffiti piece put up on Sunday morning.
Casual Collective embraces the fine, unique things in life, that which is outside of the box.
We’ve been hard at work over here at Casual Collective pumping out your orders. Long days of work and school and even longer nights at the print shop have us a little tired but more focused then ever. This isn’t a job for us. This is a dream being fulfilled and made more of a reality one shirt printed at a time. As for those who have ordered from us already we thank you, welcome to the family. For those who haven’t, keep updated with us nonetheless, you’ll find something eventually that even you can’t keep from purchasing.
“Young niggas run everything?” Maybe. But chances are A$AP Rocky hasn’t met 83 year old cyber rapper Kwayzar.
Touching on every clique senile characteristic most 83 year olds are assumed to have, it’s very clear Kwayzar is none of that.
From being a health nut, to doing pilates and yoga, to having plenty of testosterone for you and all of your girlfriends, Kwayzar “can still do it”.
This along with a well-orchestrated beat by Scotty Chevelle is proving to be an internet sensation.
It’s catchy, lyrical, and self-empowering. Big ups to Kwayzar doing his thing, you’re the man.
Simple and to the point. Everyone likes that right? Here’s a short video we did showing the printing of our “CasualTee” shirt.
Just a taste, nothing more nothing less. Stay updated cause we’re coming with more.
We’ll give you something to do in class, trust. Keep up with our Vimeo account.
While sitting here deciding what our first blog post would be many thoughts rolled through the mind: “We’re starting a clothing line, check us out!”, “New street-wear brand, check out the logo!”, and of course everyone’s favorite, “Hey guys go ‘like’ our Facebook page, new clothing company coming soon!” (excessive Facebook link posting ensues), there’s many more, all causing frustration to the average Facebook user not to mention a fake fan base based off of random likes. With this being said, the point is not to talk bad on what others are, but instead direct the reader and customer to what we’re not. We’ve set out to speak volumes through our clothing and we want you to follow us through our journey. We want YOU, the consumer, the fan, the loyal buyer, to make the decision to purchase our product because you know what Casual Collective means. You are a dreamer with the ambition, perseverance, and hustle to turn nothing into something, ideas into reality, setting out and accomplishing goals many others would never even set their eyes on. So before we’re placed in the “just another clothing company” box, view what we have to offer and truly read our meaning behind Casual Collective; you might find that we stand apart from just your average. Nonetheless, stick around. See what we become. And remember, Keep It Casual.